LAUNCH SPECIAL
LAUNCH SPECIAL
LAUNCH SPECIAL
From our classroom to your screen: the same lessons, the same results.
Crimson Guitars, led by Master Luthier Ben Crowe, proudly presents Europe's largest purpose-built Guitar Building School...
Now at your fingertips!!
Now at your fingertips!!
Write your awesome label here.
WHY CHOOSE US?
Course review
Uther Ward-Re-Luthed Guitars
Frequently asked questions
What is the Guitar Building Academy?
The Guitar Building Academy is Europe’s largest online guitar building school. Led by Master Luthier Ben Crowe, we provide step-by-step video lessons, one-to-one coaching, live Q&A sessions, and a supportive community to help you build, repair, and set up guitars from scratch. Our online courses follow the same curriculum as Crimson Guitars’ in-person school and are taught by the same instructors.
Who are the instructors?
Our courses are taught by experienced luthiers:
• Ben Crowe – Founder of Crimson Guitars with over 20 years of experience.
• Seán O’Mathúna – Passionate luthier with experience building custom guitars since 2010.
• Matt Dennison – Professional guitar builder and member of the Crimson Custom shop.
• Sam Faloon – Vintage guitar enthusiast and skilled builder running the Crimson Custom shop.
How are the lessons delivered?
All lessons are delivered as high-quality video tutorials, broken down into easy-to-follow steps. Additional written material and knowledge quizzes are provided to help you reinforce your learning.
Do I need any prior experience?
No prior experience is required. Our courses are designed for beginners through advanced students. Lessons are step-by-step, with guidance on every stage of the guitar building process.
What subscription plans do you offer?
We have three subscription tiers:
• Basic (£14.99/mo) – Access all videos, community, newsletter, monthly prize draws.
• Luthier (£24.99/mo) – Everything in Basic, plus weekly livestreams, community support, and 1 five-minute video submission per calendar month (feedback delivered within 2 weeks).
• Master Luthier (£54.99/mo) – Everything in Luthier, plus VIP community access and 1 twenty-minute one-to-one coaching call per calendar month via Teams/Zoom.
Do I have to subscribe? Can I buy the course outright?
You have two ways to access Guitar Building Academy:
1. Monthly Subscription – Access all lessons, community features, and perks such as 5-minute submissions and 20-minute coaching calls per calendar month. Cancel anytime; no long-term commitment required.
2. One-Time Purchase – Buy a specific course outright for lifetime access. Note: subscription-only perks (Prize Draws, full community access, 5-minute submissions, and one-to-one coaching calls) are not included with one-time purchases.
OUR COURSES ARE MORE THAN JUST VIDEOS
POPULAR COURSES
From setup and fretwork to full guitar builds, our courses make you the expert, so you can build, repair, and set up with confidence
This lesson is a glimpse into the skills you’ll gain, from full builds to fine-tuning playability, so you can understand, improve, and even create your own instruments.
This lesson is a glimpse into the skills you’ll gain, from full builds to fine-tuning playability, so you can understand, improve, and even create your own instruments.
Write your awesome label here.
Meet your tutors
#Ben Crowe | #Sean | #Matt | #Sam
Ben Crowe
Founder of Crimson Guitars.
20 Years ago, I found a love for teaching the art and craft of Guitar making in person and through the Crimson Guitars Youtube channel. I founded the School and taught my first students in 2017.
20 Years ago, I found a love for teaching the art and craft of Guitar making in person and through the Crimson Guitars Youtube channel. I founded the School and taught my first students in 2017.
Seán O'Mathúna
I built my first guitar in 2010 when I was just 16 and still in school. That early passion grew into Awen Luthiere in 2017, and later Crimson Guitars in 2021—and I’ve been sharing the craft ever since
Matt Dennison
"I have been building guitars with my own company 'Dennison Guitars' for ten years and I joined the Crimson Custom shop in 2022"
Sam Faloon
Something of a vintage guitar nerd, I’ve been building guitars since 2019 as Faloon Guitars, and now run the Crimson Custom shop.
Benefits of learning with us:
Live Support | Video Submission Review & Feedback | One-to-one Sessions
The Crimson School
Est 2013
Professional Luthiers
Years teaching
Hours Teaching
BASIC
£14.99/mo
Billed monthly
-
Access to all videos
-
Access to the community
-
Entry into monthly prizes
-
Discounts for Crimson guitars
-
Newsletter
LUTHIER
£24.99/mo
Billed Monthly
£199 (£299.88)
Billed Annually
(Saving £100)
Billed Annually
(Saving £100)
-
Access to all videos
-
Access to the community
-
Entry into monthly prizes
-
Discounts for Crimson guitars
-
Newsletter
-
Weekly livestream
-
Luthier community support
-
1 video submission per month for support max 5 min submission
MASTER LUTHIER
£54.99/mo
Billed Monthly
Billed Annually
(Saving £259)
-
Access to all videos
-
Access to the community
-
Entry into monthly prizes
-
Discounts for Crimson guitars
-
Newsletter
-
Weekly livestream
-
Luthier community support
-
Access to private VIP community with our teachers
-
20 mins face to face with a luthier each month
Join The Community
Share 'Whats on your bench' as well as stories, tips and experiences with other learners.
Versatility
From the desktop to the mobile, we are right there with you.
Support
The team is available for course support with many tier options, designed to suit your individual needs.
Certificate Awards
On completion of each course, you will be presented with a certificate of achievement.
Useful Information
